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NutRageous is a chocolate bar made by the Hershey Company. It consists of Reese's Peanut Butter topped with roasted peanuts and caramel covered with milk chocolate
Developed as a candy bar loosely based on the Reese's Peanut Butter Cup, NutRageous was first sold in 1994. NutRageous is similar to the Baby Ruth and Snickers candy bars in its makeup. All three of these chocolate bars use caramel, peanuts, and an outer coating of milk chocolate. Baby Ruth and NutRageous share a lumpy texture on top of the bar produced by the chocolate covered peanuts. NutRageous, however, utilizes Reese's Peanut Butter for the center instead of nougat. This results in a candy bar that is both distinct from similar candy bars, but can directly compete with them using its familiar palate NutRageous has yet to gain the sort of widespread popularity enjoyed by Snickers, Baby Ruth, or the Reese's Peanut Butter Cup.
However, in general, double-blind taste tests show that consumers prefer this candy bar to many of its competitors. Some analysts believe that the name "NutRageous" is too childish, and although the bright orange and blue wrapper stands out, it is too visually loud for the average consumer. Those analysts feel that if Hershey Company had chosen "Acclaim," along with an effective long-term advertising campaign and a better color scheme, the NutRageous bar could easily be as popular as many more well-known confections due to its delicious flavor.
Source: Wikipedia
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